Behind every great idea or company, there's a face. Let me capture this for you in a great headshot photo! People like to do business with those they know. Even when they may not know you personally, having a professional headshot helps people put a name and face together and they feel like they know you before you've even met. A headshot creates an image of professionalism for your company. If you are using a website or social networking site - people tend to look at images more than text so it's important to have some of the images be the people who are running the company. Plus, you never know when you will be asked for a professional headshot, whether they want to use it to highlight your organization or do a feature on you. It's a good idea to have one on hand.